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ID&B manual study

Chinese tea · a brand manual

A tea catalogue drawn as a brand manual

Grid, base unit, clear space, a row of inks. Every tea is presented the way an identity studio presents a logotype: constructed, measured, captioned.

Brand manual spread on pinkish cream paper: a Chinese logotype on a blue construction grid, a cup used as a scale, geometric frameworks and a row of brown Pantone swatches

Tea, filed by category

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Applications: wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

What this manual is

A brand manual is the most honest form of design writing: it shows the grid, the base unit, the clear space and the exact inks, then gets out of the way. We build every tea page the same way. Ripe pu-erh gave us the palette, eight browns from dark infusion to warm highlight, with one red kept for the seal. Captions are set in mono because a caption is data, not persuasion. The method follows the ID&B way of drawing identity documents. What you are reading is a design study, not a store: nothing is offered for sale, and we are not affiliated with, sponsored by or endorsed by ID&B.